Media Center / Press Releases

October 17, 2011

CMO COUNCIL TO HOST GEOBRANDING CAUCUS WITH NEW ZEALAND 2011
Destination Marketing and Places of Origin Branding Top October 19 Agenda; MasterCard to Present Econometrics of Sports Event Hosting and Brand Sponsorship to Global and Regional Marketers Attending 2011 Rugby World Cup Finals in Auckland

PALO ALTO, CA + AUCKLAND, New Zealand (Oct. 17, 2011) - GeoBranding is a hot topic as countries and cities invest billions to host mega-sports, arts and cultural events. Just how does this impact the health of host economies and the appeal of destinations seeking greater brand allure, investment and free-spending visitors?

June 25, 2010

SOUTH AFRICA SCORES USER-GENERAGED ADS FROM ZOOPPA COMMUNITY
Zooppa Announces Winners of "Get Wildly Creative About South Africa" Ad Contest

SEATTLE, WA - As the 2010 FIFA World Cup casts the spotlight on South Africa this month, the winners for Zooppa’s "Get Wildly Creative About South Africa” advertising contest have been announced. The CMO Council and the International Marketing Council of South Africa orchestrated the competition to establish South Africa as a “competitive and relevant nation brand."

June 10, 2010

ITALIAN VIDEOGRAPHER CAPTURES SPIRIT OF SOUTH AFRICA IN WILDLY CREATIVE CROWD-SOURCING AD CONTEST
"One and Eleven" Captures Top Prize in CMO Council's Get Wildly Creative About South Africa People-Inspired Nation Brand Advertising Contest

PALO ALTO, Calif. - A filmmaker from Italy has been awarded the Grand Prize in the Chief Marketing Officer (CMO) Council’s Get Wildly Creative About South Africa people-inspired nation brand advertising contest, which was powered by Zooppa, a global social media network of nearly 60,000 creative enthusiasts. Known by his Zooppa user name, Booris, the aspiring director used his own journey to South Africa to fuel his call to “stop using old maps to discover new lands” in his video "One and Eleven."

June 7, 2010

GLOBALFLUENCY PARTNERS WITH AFRICA PRACTICE TO EXPAND NETWORK'S MULTI-CHANNEL MARKETING AND PR SERVICES ON THE AFRICAN CONTINENT
Strategic Affiliation Gives GlobalFluency the Largest Agency Footprint in Africa Through a Pan-African Network With Local Knowledge, Expertise and Presence in 15-Plus Countries

PALO ALTO, Calif - GlobalFluency, Inc., an international multi-channel marketing and perception management firm, today announced a partnership with africapractice, to provide strategic communications, corporate citizenship and public affairs capabilities across a fast growing, rapidly evolving regional market with over one billion consumers, 53 countries and a GDP of $2.2 trillion.

May 12, 2010

SA AIRWAYS AND SA TOURISM GET WILDLY CREATIVE WITH "TRIP OF A LIFETIME" PRIZE PACKAGE FOR SOUTH AFRICA'S SOCIAL MEDIA AD CONTEST
Judging Panel of Business Leaders and Influencers Tapped To Select Winning Entry in People-Inspired Nation Brand Advertising Contest Hosted by Zooppa.com and Global Marketing Groups

PALO ALTO, Calif - A novel approach to nation branding, that invites creative input from the global Internet population, is attracting strong interest from social media networks, expatriate communities and aspiring ad professionals worldwide.

March 2, 2010

CMO COUNCIL INAUGURATES NEW GEOBRANDING CENTER WITH BRAND SOUTH AFRICA SOCIAL MEDIA CONTEST AND ANALYTICS
Get Wildly Creative About South Africa Ad Contest on Zooppa.com Invites Global Citizens to Dream Up Great Ways to Promote 2010 FIFA World Cup Destination

PALO ALTO, Calif - Think you can beat Madison Avenue at producing pithy one-liners or cool, zany brand commercials? If so, you’ll want to enter the Get Wildly Creative About South Africa ad contest leading up to the FIFA World Cup. The football extravaganza to be hosted by this colorful, dynamic and diverse African nation is just 100 days away and South Africa is marking the start of the countdown today with a variety of patriotic celebrations and flag- flying spectacles.

Books

Tourism Strategies and Local Responses in Southern Africa
Author: Petri Hottola

Tourism growth is one of the primary drivers of economic development and is a core strategy at local and national levels to improve the lives of local communities. However, tourism can bring both advantages and disadvantages to communities and not all national strategies in tourism management are applicable or suitable in private, community-based and public sectors. Tourism is used as a main instrument of nation building in many postcolonial countries such as Namibia, South Africa, Botswana and Madagascar.
View on Amazon

Recommended Blogs

South Africa
A South African blog focused on the latest news within the football world, most importantly the approaching World Cup 2010.
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New Zimbabwe
A blog written from Zimbabwe about the latest news both within their own government and current news from other parts of the world.
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Global Grind
An American blog focused on music, hiphop culture, gossip and entertainment, news and politics.
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South Africa FIFA Updates 2010
A blog devoted entirely to World Cup Fifa Updates and issues.
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