Media Center / Coverage

A filmmaker from Italy has been awarded the Grand Prize in the Chief Marketing Officer (CMO) Council’s Get Wildly Creative About South Africa people-inspired nation brand advertising contest, which was powered by Zooppa, a global social media network of nearly 60 000 creative enthusiasts.

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June 7, 2010 - Bloomberg Businessweek

South Africa Bets World Cup Will Silence Skeptics (Update2) - by Mike Cohen & Franz Wild

South Africa is racing to complete preparations for the soccer World Cup, betting that 43 billion rand ($5.5 billion) in investment will help transform its reputation for rampant crime and racial tension.

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May 14, 2010 - MediaPost

Branding South Africa: May The Best Team Win - by Sarah Mahoney

This article explains that the Get Wildly Creative About South Africa online ad contest, organized by South Africa Airways, South Africa Tourism and the CMO Council, has attracted more than 400 entries from around the world so far and even more are pouring in.

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A novel approach to nation branding, that invites creative input from the global Internet population, is attracting strong interest from social media networks, expatriate communities and aspiring ad professionals worldwide.

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April 6, 2010 - HotelInteractive.com

South Africa Getting Ads From the Masses - by Glenn Haussman
These days it’s all about getting your customers to speak for you. It’s a trend that is seen most vividly through social media, but it’s becoming a lynchpin in the advertising community, too. More and more brands are relying on their most fervent supporters to create and develop advertising campaigns. Read more