Global / Overview

An initial nation brand benchmark assessment of Brand South Africa will be undertaken by the CMO Council using PR Newswire’s eWatch and Social Media Metrics services followed by monthly tracking of media coverage and online conversations.

Featured Country

Norway in Focus

Visit Norway. Norway official travel guide

Watch nature's own theatre unfold above you as the most spectacular light installation takes the stage: The northern lights with you in the front row. Read more

Featured Reading

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
by Sicco Van Gelder

For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multi-cultural world and help them to discard any ethnocentric thinking...View on Amazon

Featured Media

Norway - Powered by Nature

Articles The Most Valuable Sports Team Brands

Forbes takes a look at the most powerful team names in sports. Read article
Blogs Branding Unbound
This is Rick Mathieson's blog named after his book BRANDING UNBOUND which has ranked among Amazon.com’s top-selling books on advertising, and was rated “one of the best marketing books of the year” by Midwest Book Review. Read blog

Knowledge Center

Books

Tourism Strategies and Local Responses in Southern Africa
Author: Petri Hottola

Tourism growth is one of the primary drivers of economic development and is a core strategy at local and national levels to improve the lives of local communities. However, tourism can bring both advantages and disadvantages to communities and not all national strategies in tourism management are applicable or suitable in private, community-based and public sectors. Tourism is used as a main instrument of nation building in many postcolonial countries such as Namibia, South Africa, Botswana and Madagascar.
View on Amazon

Recommended Blogs

South Africa
A South African blog focused on the latest news within the football world, most importantly the approaching World Cup 2010.
Visit blog
New Zimbabwe
A blog written from Zimbabwe about the latest news both within their own government and current news from other parts of the world.
Visit blog
Global Grind
An American blog focused on music, hiphop culture, gossip and entertainment, news and politics.
Visit blog
South Africa FIFA Updates 2010
A blog devoted entirely to World Cup Fifa Updates and issues.
Visit blog

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