Overview
How does the world brand itself? The GeoSpotlight will shine on unique campaigns, initiatives and branding programs looking to influence perceptions of Countries, Cities, Regions and even ingredients that rely on the brand influence of the country of origin. Each month, the GeoSpotlight will take aim at a new subject, highlighting campaigns and programs that are looking to differentiate and elevate. If you would like to have your brand featured in the GeoSpotlight, contact Liz Miller at lmiller@cmocouncil.org to learn how.
Country Spotlight
Greece has no positive brand in the modern sense of the word and it desesperately needs to improve it. The image of Greece is blurry in the best case. In today’s world, Greece needs to streamline its profile clearly. But, what should that profile be? Which values should it be based on? What’s the “Greek” identity? What should “Made in Greece” mean?
Economic Development
Location Spotlight
SFMade is a California 501(c)(3) non-profit corporation, established in 2010 and headquartered in San Francisco. It is the only organization of its kind focused on building San Francisco’s economic base by developing the local manufacturing sector.
Global Events
London 2012’s ambition is to create a Games where everyone is invited to take part and enjoy the most exciting event in the world. Sport is at the heart and London is at the centre, but the Games are more than London and more than sport. It is a Games for London, the UK and the rest of the world, for sport and culture, for volunteers and business.
