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	<title>GeoBranding Center Blog</title>
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	<description>Country. Origin. Destination. Location.</description>
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		<title>Every Marketer Needs a Tool&#8230;</title>
		<link>http://www.geobrandingcenter.org/blog/?p=56</link>
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		<pubDate>Fri, 23 Apr 2010 17:40:17 +0000</pubDate>
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				<category><![CDATA[Tools & Technology]]></category>
		<category><![CDATA[listening posts]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Social media monitoring tools]]></category>
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		<description><![CDATA[Before we could benchmark the buzz, we needed a tool.]]></description>
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		<title>Benchmarking the Brand South Africa: Welcome!</title>
		<link>http://www.geobrandingcenter.org/blog/?p=52</link>
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		<pubDate>Thu, 15 Apr 2010 06:21:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Welcome to the program center for the CMO Council&#8217;s latest program for the GeoBranding Center. To kick off our investigation of what is shaping, challenging and defining the brand of South Africa, we are launching a web 2.0 experiment of sorts. The reality is that no matter what investments in travel and tourism campaigns, no [...]]]></description>
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